If you’re tired of hearing the overused buzzword, “Innovation” bandied about the office too often, this book is worth the read. Scott Berkun discusses the different myths attributed to innovation through history, and why innovation itself is not the magical solution.

One of the great myths about innovation is that it should take the form of some brilliant idea hitting you on the head much like Isaac Newton’s Apple. Nope. Innovation comes from hard work, and there’s no magic bullet. I like what Scott Berkun has to say on page 13: “No grand innovation in history has escaped the long hours required to take an insight and work it into a form useful to the world.”



If you enjoy history, this is also a fun book to read, as Berkun talks about innovations such as Archimedes slipping and falling in the tub (Eureka!), Picasso turning an old bicycle into a sculpture of a bull, and Johannes Gutenberg’s invention of the printing press. We have a tendency to glamorize these innovators and put them on a pedestal of genius when in fact, it was years of labor, research, mistakes, and elbow grease that got them to that point of “epiphany.”

This book was interesting to me because I love the process of programming as well as what it takes when designing an interface. I might spend hours tweaking a web layout to be pixel perfect, and then at the end find a flourish that brings the mockup together. Sometimes I don’t find that flourish at all.  Linus Pauling says, “The best way to have a good idea is to have lots of ideas.” It’s a concept that is reiterated in this book that making lots of mistakes, continuing to persevere, and challenging your own ideas will help you in the execution of your goal.

I enjoyed this book mainly because of Scott’s sense of humor injected into the book, bringing both historical achievements and current business ventures into a relevant, interesting read. This book demonstrates the importance of moving past the hype of “innovation” and discusses a plan of action in the epilogue that states, “Forget innovation: focus on being good.” I recommend it for anyone who wants to better themselves or get motivated about a new project.