When creating drop-down navigation, here’s a pro tip. Don’t add a tooltip! First of all, this navigation unnecessarily uses images as text for each of the main elements, while the sub-elements are all proper text. There is no valid reason for using images in this navigation scheme — in the end, everything is text and can all be easily achieved with javascript, CSS, and plain text.
They created a bad user experience by making those primary nav elements as images. Why? They put alt tags on the images. Alt tags are great, should be used for accessibility reasons, etc, but not in this case. In this case the alt tags entirely obliterate one of the subnav elements. Every single main nav element here is using an alt tag on their image.
The fastest fix is to just remove the alt tags from the images in the navigation.
The best way to solve this UI issue is to rework the navigation to not use images at all. Any javascript whiz could bang this out for the site in ten minutes flat.
ASP.net UI/UX Developer by day, a million other hobbies by night. Attracted to shiny objects that need recharging. Passion for life, love, and sushi. Hot air ballooning, triathlon, running, hiking, books, dogs, graphic design and usability are just a few of my interests. Apple iPad/iPhone fangirl.
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